What should the 2018 Christmas stamps look like? In a survey in November 2017, Swiss Post asked its customers which motifs they would like to see on this year’s stamps. Three chosen designers were given a brief based on the results. The resulting drafts were put before the public in an online vote, and the winning design was a photograph. Its author Martin Mägli later provided three additional motifs, all of which depict buildings in a winter wonderland, photographed in the "blue hour”, shortly before nightfall.