Over the course of its almost 27-year history, Fumetto has grown from a small, regional event into one of the most important international comic festivals in Europe. The special stamps are the result of a joint competition organized by Swiss Post and the festival. The nine-day festival was established in 1992 and presents works by the world’s leading comic illustrators, while also promoting talented young people. Run on a not-for-profit basis, Fumetto is currently one of the biggest events in the festival city of Lucerne and attracts around 50,000 visitors. During the 2018 event, a competition to design a special stamp was launched. Participants were asked to depict the theme of Switzerland on the space available, while also capturing the essence of comics – the use of drawings to present a story in a sequence of pictures, usually combined with text. The winning design was "Helvetia, where is that (country)?” by Geneva-based Arnaud Tosi. The special stamp consists of three related items on a sheet of 15. Even the value of CHF 1.00 is depicted in typical comic-book fashion.